Urban Mobility

The project started with persona development of the customers in targeted pilot cities to inform product and design decisions.

Later vehicle explorations focused on production car models that could be converted to semi or fully autonomous vehicles with a proprietary kit. Example colour combinations reflected a future fleet where the car's colour would be identified in the mobile app to aid the rider in visually acquiring their car on a busy street.

Logo marque and brand explorations were conducted in parallel to vehicle design explorations. The customer needed a logo marque and brand colour that could easily be identified by a person in a passing car which helped narrow down the logo marque to a typographic style and a bright purple colour rarely seen on the road.