Work
The leadership work, experiments, and product craft underneath it.
Current work
Leadership work at Flatpay, where product strategy, customer context, and AI meet.
Scaling Flatpay's product & design organisation
From Series A to 100,000 merchants, six countries, and a product organisation built to keep deciding.
Director of Product Strategy & UX2023—Now
Leading AI Transformation
Creating Flatpay Lab, a shared system for customer signal, coded prototypes and product context
Director of Product Strategy & UX2026—Now
Built with AI
Products I designed and built to learn what AI changes when the work ships.
Piggy
The European budgeting and long-range financial outlook I had wanted to build for years
Product design & development · Codex2026
Dinnr
A recipe book for everywhere you cook — designed and built with AI, no Figma
AI design · Claude Code2026
Fit Habit
A workout tracker for people who just want to keep showing up
Lovable → Claude Code · Apple Health + Withings2026
Do It
P1 first. Then everything else. A priority-based task manager
Lovable → Claude Code · Calendar + Apple Watch2026
HeyHey
A personal assistant that connects your day, home, thoughts, and finds while keeping control with you
AI product design & development2026
Lekker Plekken
A personal map for finding the right restaurant, café, or bar in Amsterdam
AI product design & development2026
Dutch Primer
Audio-first Dutch learning built around native voices, listening, and speaking
AI product design & development2026
Earlier work
Product, systems, and visual work from before Flatpay.
Climate Impact Dashboard
B2B pivot for an Amsterdam-based green startup
Freelance Product Manager & Designer2022
Twitch Mobile
Positioning Twitch as the premier destination for mobile gamers
Senior Product Designer2019—21
Urban Mobility App
EV ridesharing app and vehicle designs
Freelance Product & Brand Designer2019
Esports One Design System
Figma design system for an esports startup
Freelance Product Designer2019
Bebo Tournaments
Esports for Everybody
Product Designer & Installation Design2018
Bebo Streaming Software
Next gen streaming software
Product Designer & Apparel Design2017—18
ShelterTech
Solving the biggest tech challenges faced by the homeless
Co-Founder & Executive Board Member2016—Now
AskDarcel
Housing and human services directory
Program Manager & Product Designer2016—18
YNAB Mobile Redesign
A spec redesign of the YNAB app
Spec Redesign2019
YNAB x Twitch Core UI
A spec redesign of the YNAB x Twitch collaboration
Core UI2019
Gnost Mono
Mono spaced type design
Type Design2014