Work
The leadership work, experiments, and product craft underneath it.
Current work
Leadership work at Flatpay, where product strategy, customer context, and AI meet.
Scaling Flatpay's product & design organisation
From Series A to 100,000 merchants, six countries, and a product organisation built to keep deciding.
Director of Product Strategy & UX2023—Now
Leading AI Transformation
Creating Flatpay Lab, a shared system for customer signal, coded prototypes and product context
Director of Product Strategy & UX2026—Now
Built with AI
Products I designed and built to learn what AI changes when the work ships.
Piggy
The European budgeting and long-range financial outlook I had wanted to build for years
Product design & development · Codex2026
Dinnr
A recipe book for everywhere you cook — designed and built with AI, no Figma
AI design · Claude Code2026
Fit Habit
A workout tracker for people who just want to keep showing up
Lovable → Claude Code · Apple Health + Withings2026
Do It
P1 first. Then everything else. A priority-based task manager
Lovable → Claude Code · Calendar + Apple Watch2026
Earlier work
Product, systems, and visual work from before Flatpay.
Climate Impact Dashboard
B2B pivot for an Amsterdam-based green startup
Freelance Product Manager & Designer2022
Twitch Mobile
Positioning Twitch as the premier destination for mobile gamers
Senior Product Designer2019—21
Esports One Design System
Figma design system for an esports startup
Freelance Product Designer2019
Urban Mobility App
EV ridesharing app and vehicle designs
Freelance Product & Brand Designer2019
Bebo Tournaments
Esports for Everybody
Product Designer & Installation Design2018
Bebo Streaming Software
Next gen streaming software
Product Designer & Apparel Design2017—18
ShelterTech
Solving the biggest tech challenges faced by the homeless
Co-Founder & Executive Board Member2016—Now
AskDarcel
Housing and human services directory
Program Manager & Product Designer2016—18
YNAB Mobile Redesign
A spec redesign of the YNAB app
Spec Redesign2019
YNAB x Twitch Core UI
A spec redesign of the YNAB x Twitch collaboration
Core UI2019
Gnost Mono
Mono spaced type design
Type Design2020