About me
I’m Director of Product Ops & UX at Flatpay, based in Amsterdam.
I bring clarity to what we’re solving and why, help teams put strategy into practice, and build the conditions for people to do their best work. My background is in hands-on design. Today, I work on how a growing organisation learns, collaborates, and makes decisions close to the work.
How I work
Start with the problem.
Understand the people we’re building for and what would make a meaningful difference. I want us to be clear about the problem before we jump to a solution, and judge success by what improves for customers and the business.
Give people context and ownership.
My job is to help teams apply strategy through shared goals, customer insight, and clear ownership. I ask detailed questions to understand the problem and contribute useful context. Decisions should stay close to the people doing the work.
Build together from the beginning.
Product, design, and engineering each bring a different perspective. I want us shaping the problem and solution together, sharing work early, and continuing to learn together after launch.
Make the tradeoffs clear.
Bring evidence, explain your reasoning, and disagree openly. I’ll change my mind when the argument is better. Write down enough to make the decision clear to others, and flag problems early so we can work through them together. When we’re stuck, I’ll help us make a call and explain why.
Keep the product simple.
Look for solutions that work across customers, industries, and markets. I challenge one-off requests that add complexity without solving a broader need. Protecting that focus gives us more room to make the core experience good.
What you can expect from me
You can expect me to protect your focus, give direct and actionable feedback, and make sure your work gets visibility and credit. I’ll make room for craft, creativity, and smart risks, while keeping us accountable to outcomes. When things go sideways, I’ll take responsibility and help us move forward.
I default to trust. We should be able to be candid about what’s working and what isn’t, with respect for each other and room to change our minds. I want to know you as a person, too. Work should leave room for enjoyment.
Career and experience
At Flatpay, the product organisation has grown from three people to 45 since I joined. I build the shared goals, customer feedback loops, and ways of working that help teams apply strategy at scale. That includes the move toward durable product teams and using AI to give people better context and more room to use their judgement.
Product trios, shared goals, and customer feedback in practice.
Giving teams better evidence, tools, and context for their decisions.
I came up doing the work: product design at Bebo and Twitch, then leading UX at Loomis Pay. I studied Business Administration at CSU Cal Poly and New Media Design at AAU. In San Francisco, I co-founded ShelterTech to address the technology needs of people experiencing homelessness.
Experience
2005—NowOutside work
Amateur chef, history lover. You can find me cooking, traveling, reading New Philosopher magazine, taking photos of my dog and cat, appearing on Dutch television shows, and playing video games. I also enjoy scuba diving, drum & bass, and humid summer nights.
Recent writing
All writing2026 · 8 min
Building with AI
A small collection of the products I had wanted for years, and could finally build once the cost of starting fell.
Read moreMedium · Feb 27, 2020
A (Former San Franciscan’s) Amsterdam Local’s Guide
A guide to Amsterdam beyond the Red Light District, from cultural context and cycling to neighbourhoods worth exploring.
Read on MediumShelterTech Stories · Mar 9, 2019
Housing Appreciation is Killing Housing
On how housing appreciation drives unaffordability, inequality, and homelessness in major cities.
Read on ShelterTech Stories