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Derek Fidler

Derek Fidler, product and design leader

Companies build their best products when teams understand customers deeply enough to make their own decisions. I build teams that bring design, product, and AI together to make that possible.

Portrait of Derek Fidler
Director of Product Strategy & UX at Flatpay in Amsterdam

Current work and thinking

  • 2023 — Present

    From Series A to unicorn

    Scaling the product and design organisation at Flatpay.

    Read the case study

  • 2026 — Present

    Leading AI transformation in the product organisation

    Reimagining every product and design process with AI.

    Read the case study

  • 2026 — Present

    Building with AI

    Exploring the ideas I have always wanted to build.

    Read the article