2023 — Present
From Series A to unicorn
Scaling the product and design organisation at Flatpay.
Read the case studyDerek Fidler, product and design leader
Companies build their best products when teams understand customers deeply enough to make their own decisions. I help product, design, and engineering teams put strategy into practice, with the context and ownership to make that possible.
Current work and thinking
Recent work
2026 — Present
Leading AI transformation in the product organisation
Reimagining every product and design process with AI.
Read the case study2026 — Present
Building with AI
Exploring the ideas I have always wanted to build.
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