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Derek Fidler

Companies build their best products when teams understand customers deeply enough to make their own decisions. I build teams that bring design, product, and AI together to make that possible.

Portrait of Derek Fidler
Director of Product Strategy & UX at Flatpay· Amsterdam

What’s keeping me busy

Flatpay, from 10,000 to 100,000 merchants

Flatpay grew from 10,000 to 100,000 merchants in three years and launched in six countries. I lead product and design strategy: setting the product vision, building the team, supporting investment rounds, and now leading the AI transformation of how Product works.

Building with AI

In four months, I built six apps as side projects, with another half-dozen taking shape at work. AI has finally made it possible to create products I had wanted for years but could not build alone. The question now is which ideas deserve to exist.

See what that looks like